Discovering what your clients think, feel—and want
iris does two big things: we help client organizations understand their customers. And we help customers understand—and love—our clients’ brands. Marketing research is how we help our clients get to know their customers deeply—their needs, preferences, behaviors, what motivates them, and why. Brand activation is how we get customers to know and love our clients and their brands.
The mission of iris communications is to serve its clients as true partners so that they can make the best decisions and execute the best plans to achieve their goals. We pursue this mission by delivering clients rigorous market research, by devising strategies to enhance the value of their brands, and by helping them connect with and delight their customers.
Our vision is a world where every business achieves its full potential. We envision a Pakistan with a strong business sector, guided by reliable data and committed to the wellbeing of all stakeholders.
How do you embed values into a business enterprise? It’s simple . . . but it’s not easy. If you’re the leaders, you model those values—even when there’s a price to be paid. You only hire people who share those values, even if that means you have to hire more slowly than you’d like. If you’re an employee, you know that at iris, the core values are not words on a page—they are the principles we live by. Iris employees are encouraged to take calculated risks and allowed to make honest mistakes—but not to cut corners or compromise core values.
Why Choose iris?
Why Choose iris?
iris delivers. We hire the brightest and most passionate people in the business. Then we immerse them in a corporate culture where they know they must, no excuses, exceed customer expectations—and where they are given all the support they need to do just that. Our lean and nimble business model means iris can deliver world-class service at highly competitive costs. And our wrap-around service offering means clients have all the services they need, under one roof, to understand their customers’ needs—and meet them.
Our Clients
Testimonials
Ommara Raza Ali
Former Head Market Research and Product Development
FINCA Microfinance Bank Limited has collaborated with iris communications for various research projects and during all these research projects iris team has done really well and has enabled FINCA Microfinance Bank in successfully completing these projects and meeting the challenging timelines iris communications . . . . strength lies in its professional team, which provides a comprehensive approach to analysis, its effective implementation of research, its strict observance to deadlines, and its high quality and accurate results.
Memoona Masood Afridi
Manager VOC & Quality Assurance
iris communications is research partner of BAFL for more than 4 years now. We’ve worked with many research agencies over the years, and I would rank iris communications as one of the most insightful and strategic teams with whom we’ve partnered. Their work has been to a consistently high standard and they are always willing to go the extra mile to ensure results. The skilled team of iris communications effectively communicates results, helped us better analyze our business insights and performance. They consistently provide the goods: analysis, advice, understanding, support, great attitude and a superb service. They are active listeners understanding our unique requirements, able to improvise when requested. It has been a very enriching experience working with them. I highly recommend their expertise and integrity.
Mahvash Mohtadullah
Head of Customer Experience
I have had the opportunity to engage with Iris Communications as our primary competitive service benchmarking and branch service monitoring consultants for the past 3 years. I have found the Iris team engaged and on the ball, while ensuring all delivery is underscored with integrity. I foresee a long lasting relationship with the Iris team in view of our historical partnership and the fact that together we have been able to go from strength to strength especially on the market research front.
Muhammad Sulaiman
Baqapuri SVP Marketing & Sales
Over the years we have engaged IRIS in various Researches and have never been disappointed. From the first contact to the end reports and presentations/reviews it has always been a very professional ,nteracflon. I would never hesitate in recommending IRIS to anyone.
Muhammad Naveed
Business Unit Head
The service provided by iris communications gives us a real insight into the experience we give-seen through the eyes of a customer…We have been delighted with iris communications’ services. The reports they provide are clear, truthful and our staff have responded very positively…The reports they deliver are thorough, comprehensive and we review it fully, making sure that lessons are learned, practices are changed and improvements made. The objective and detailed feedback reports have brought an invaluable new dimension and enabled us to make changes to enhance our techniques.
Ishfaq Soomro
Country Manager Retail Business
In this world we need to direct our actions according to accurate forecasts and fact. Finding facts is a delicate Job. We find iris communications a suitable organization. They have knowledge, resources and presentation ability of these facts. We found their work supportive to correcting our Retail Operations.
Israr Ahmed
Manager – Service Quality
In this world we need to direct our actions according to accurate forecasts and fact. Finding facts is a delicate Job. We find iris communications a suitable organization. They have knowledge, resources and presentation ability of these facts. We found their work supportive to correcting our Retail Operations.
Asadullah Chaudhry
Head Service Quality
It is rare to have a working relationship which is truly consultative. This was certainly the case with Iris Communications. Iris Communications is a great resource who knew ins and outs of Mystery Shopping. The agency is always ready for the challenges to survive in the toughest and fierce competition out there in the market and is skilled in managing the ebbs and flows of the business. By delivering us superior quality services, we were able to fully understand the gaps in our service delivery and were therefore able to rectify them efficiently. This was as close as you can get to the ideal working relationship between the client and the service provider.
M. Mudassar Aqil
CEO
We have worked with a number of research firms in the past, but feel we have found an ideal, long-term partner as iris communications. They effectively understood the nature of our market and industry, as well as the goals we had for the research project, and suggested a way forward to achieving our business objectives. The reports and analysis provided by iris communications were outstanding tools that allowed us to drill down and identify the most compelling story lines for the research project. I found iris team professional, agile, knowledgeable and capable to meet stringent timelines.
Atif Akhlaq
Lead Procurement Specialist
Nestle Pakistan Ltd
iris has been working with us in BTL activity for quite some time especially in in-store activations. In past they have exhibited excellent execution against the jobs in hand and well delivered within given timelines.
Their specialty in which they are now grooming well, is event management, recent example is the KLI events of picture of success well appreciated by top management too.
Our Team
Our goal is to always provide an exceptional level of service, and we aim for lasting partnerships with our clients and to have fun while doing all this.
